LOS ANGELES - The CTIA Wireless & Entertainment conference and expo kicked off this week with a little touch of California's "governator" and a panel discussion
California Governor Arnold Schwarzenegger talked about the movies. Specifically, he discussed his 1990 film "Total Recall" and the fact that he and director James Cameron didn't think the futuristic technologies featured in the film would come about "in the year 2030." But they exist now.
"Not too long ago, to buy a cell phone cost $1,400. Now I just bought one for my daughter for $69 dollars," he said.
"You want to maintain it like you would a laptop, so data is under some kind of control," said Paget Alves, regional president and former senior vice president of enterprise solutions for Sprint Nextel.
"Many of these devices are self-employed and literally do their own thing. So IT departments have to take control of these things."
Donald Goldstein, CIO of Trammell Crow Company, said the solution for his firm was to put wireless devices on a very short leash.
"Nothing can get on [wireless devices] unless we put it on," he said. "We lock it all down and keep it inside the enterprise and decide what goes out."
That said, the executives agreed mobile had the potential to transform how business is done.
"Early on, mobile data was a way to mobilize pen-and-paper things," said Alves. "It was used for accepting deliveries, taking orders, and so on."
But now, according to Paul Daugherty, chief architect with Accenture, mobility is used to provide broad support for field workers.
"The key from our perspective is how to use the technology broadly on how it can transform your company. When people look at technology, they tended to look at rather narrow slices of work. The real value is going well beyond that to change the process or the job entirely."