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Today, more people than ever are using the short-range Bluetooth wireless mode of communication to swap files and talk on phones using headsets and earpieces.
Since the technology is essentially designed to replace cables, users rely on it to wirelessly print from their notebooks or handheld PCs and connect to other devices such as LCD projectors.
"It is encouraging to see that consumers not only have heard of Bluetooth technology, but they are also using it for more advanced applications," said Michael Foley, executive director of the Bluetooth Special Interest Group (SIG), in a statement.
This compares to a roughly 22 percent recognition level during the first such study conducted in 2003 and up to a 62 percent awareness level of Wi-Fi, the study showed.
The countries with highest recognition for Bluetooth include the UK and Germany (averaging about 88 percent), and Taiwan and Japan (about 67 percent), the study revealed.
More than two-thirds of those polled in Taiwan own at least one Bluetooth-enabled device. And Japanese consumers are the most willing to pay a few yen more for a Bluetooth device, even though there are comparatively few such devices in that country.
Worldwide, awareness for Bluetooth jumped from 60 percent in 2004 to 73 percent last year, the study revealed.
Bluetooth SIG commissioned the study, which polled consumers between the ages of 18 and 70 in the United States, United Kingdom, Germany, Japan and Taiwan.