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Google's Cloud-Based Big Data: a Competitive Edge

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Given the complexity and expense of building an in-house Big Data platform, many companies are opting to use cloud-based Big Data. Google, the king of the algorithm, clearly has a competitive strength in data analytics. To find out more, I spoke with Fausto Ibarra, director of product management at Google Cloud. The topics we covered:

1) What impact are managed Big Data services having on the analytics community? How is cloud-based Big Data changing the relationship between companies and their data?

2) How are companies using Google data analytics tools such as Cloud Dataproc, BigQuery and Dataflow?

3) Due to growth in mobile, clickstream, and Internet of Things (IoT), the Big Data market will experience significant growth over the next three to five years. What should companies be aware of as Big Data develops at hyper-speed?

Fausto Ibarra

Director of Product Management, Google Cloud



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