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Configuring success: Page 2

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Matching configurators to business models


Business model  Characteristics   Products include  Configuration needs
Ship-to- order
(STO)
Standard products built to demand forecasts; orders filled from inventory Automobiles, household appliances, office equipment, televisions and audio systems Match customer needs to appropriate product attributes;
Track availability of product
Build-to- order
(BTO)
Special-order manufacturing and assembly using standard components assembled in variations to meet customer requirements Computers and electronics, medical devices, and tele- communications equipment Product modeling in terms of component attributes;
Rules addressing relationships/ interdependencies among components; Dynamic creation of bills of material (part list) for manufacturing
Engineer
-to-order
(ETO)
Special-order manufacturing and assembly using standard components and some custom-designed components, assembled in variations to meet customer requirements Aircraft, power-generating equipment, and office furniture Same as BTO, plus generative modeling of geometry;
Engineering analysis of physical properties, creation of engineering drawings and design information;
Creation of complex, multitiered bills of material

Sources: Gartner Group and Trilogy Development Group



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