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Social Networks Built to Order

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Companies looking to establish a social networking presence might want to start small by launching a Facebook page, a Wiki or a few executive blogs.

Bigger firms with enough resources, might even set up a committee to research and deploy something on a grander scale such as a full-fledged company-branded social network using tools available from a variety of vendors.

Awareness said it now offers a faster onramp to corporate social networking. Based on its expertise in developing social networks for such big consumer brands as McDonalds and Sony, Awareness on Monday rolled out what it claims is the first series of "Best Practice Communities" (BPCs) of ready-to-deploy social networks.

The company has identified what it said are the top eight social network models for meeting marketing and business goals that can be configured and launched within a few days.

"Last year, we would have said with our platform you can build anything you want," David Carter, founder and chief technology officer at Awareness, told InternetNews.com. "Now we're spelling out what can be done with these best practice communities."

Awareness offer eight social media models:

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