Social Networks Built to Order

Awareness offers eight 'ready to launch' categories of social networks for business.

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Posted January 27, 2009

David Needle

Companies looking to establish a social networking presence might want to start small by launching a Facebook page, a Wiki or a few executive blogs.

Bigger firms with enough resources, might even set up a committee to research and deploy something on a grander scale such as a full-fledged company-branded social network using tools available from a variety of vendors.

Awareness said it now offers a faster onramp to corporate social networking. Based on its expertise in developing social networks for such big consumer brands as McDonalds and Sony, Awareness on Monday rolled out what it claims is the first series of "Best Practice Communities" (BPCs) of ready-to-deploy social networks.

The company has identified what it said are the top eight social network models for meeting marketing and business goals that can be configured and launched within a few days.

"Last year, we would have said with our platform you can build anything you want," David Carter, founder and chief technology officer at Awareness, told "Now we're spelling out what can be done with these best practice communities."

Awareness offer eight social media models:

  • Corporate Voice Community, which is used to facilitate communication with your audience.
  • User-Generated Content/Microsite Campaign, which might include promotion of products and service with contests and viral marketing campaigns that encourage user submissions.
  • Enthusiasts Community that serves as a destination for dedicated fans of the company and/or its products.
  • Associations/Subscribers Community, a higher level or exclusive "velvet-rope" community for customers, association members, or subscribers.
  • Loyalty Community, that rewards top customers.
  • Innovation Community, that encourages customers to share ideas and knowledge to help generate new products and services including a rating and feedback system.
  • Peer Support Community, to reduce customer service and support costs by providing a vehicle for community members to solve others' problems.
  • Event Community, to build and maintain buzz leading up to and following an event.

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Tags: Facebook, services, consumer, marketing, voice

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