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The thing is, this show is not the Windows Developer Conference. There's more than just Windows 7 on the agenda, which will be discussed in just 21 of the 194 sessions. So what else will Microsoft (NASDAQ: MSFT) talk about?
How about Windows Server 2008? Silverlight? .Net Framework 4.0? Microsoft's software+services strategy? There's plenty to cover, and Directions on Microsoft analyst Mike Cherry believes Windows 7 won't be the dominant topic of discussion because Win7 is not a radical change from Vista.
He said PDC is often used to cover big changes well in advance of their introduction. One of the first PDC shows was to highlight the introduction of the Win32 API, since developers up to that point had been writing 16-bit Windows apps on MS-DOS and the move to 32-bit was a radical change.
Likewise, Cherry expects that any changes discussed for Windows Server 2008 will be incremental and not get a lot of play at PDC. He expects software-as-a-service, or software-plus-services, as Microsoft likes to call it, to dominate.
"Microsoft will be trying to convince people that writing for Microsoft's SaaS platform makes more sense than writing for Amazon's or Google's or anyone else's," said Cherry.
Martin Reynolds, vice president and research fellow with Gartner, also expects to see some SaaS-related news. "We know they are investing heavily in the infrastructure and technology to build cloud computing, obviously it's time for people to start using it," he told InternetNews.com.
Ahead of the cloud
Cloud computing requires a different kind of application development, so PDC is the show to give developers that guidance. "These applications don't just happen. They need to be thought out, tested and deployed. So you need to be well ahead of the curve," said Reynolds.