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Citrix today announced a major deal with HP as part of its plans to grow the market for XenServer, the virtualization software it gained last year with its $500 million dollar purchase of XenSource.
The "strategic development and distribution agreement" with HP (NYSE: HPQ) bundles an enhanced version of Citrix XenServer with 64-bit HP ProLiant servers that HP will both market and support.
"It's all the technology you need for a complete virtualization plan that's HP-branded," Simon Crosby, chief technology officer of Citrix' virtualization and management division, told InternetNews.com.
Crosby said ProLiant customers will be able to use the same management systems for virtualization they're used to, including HP Systems Insight Manager (SIM), for a consolidated view of system hardware, configuration, performance and status.
Citrix will also offer a license key and a USB with the XenServer HP Select Edition preloaded to the installed base of ProLiant owners for $299.
Last October, Citrix (NASDAQ: CTXS) announced a deal with Dell to embed XenServer with Dell (NASDAQ: DELL) servers by the end of this quarter. But Crosby said the deal with HP is specifically designed to tap into what he called HP's richer management and support portfolio.
The news comes a day after Microsoft announced the beta release of Hyper-V, its long-awaited virtualization engine for Windows Server 2008. Crosby said Microsoft's entry didn't prompt or influence its plans to pursue HP.