The Redmond, Wash,-based software vendor is striking deals with leading chain retailers in order to build a more personalized approach to landing small business customers.
Microsoft hopes to give retail sales a boost from certified small business specialists working in conjunction with CompUSA's in-store advisors, the TechPro Business Providers.
Microsoft has also decided to hold in-person events in conjunction with its Small Business Summit, being held from March 19 through March 23, at CompUSA stores. According to Cindy Bates, general manager of Microsoft's U.S. Small Business Group, "by attending the Web casts at CompUSA stores, customers have the opportunity to engage in a direct dialogue with Microsoft and CompUSA representatives, as well as network with other small business owners."
The Microsoft Office Live team has also been trying to generate sales for its online offerings in brick-and-mortar locations. Marja Koopmans, director of partner strategy for Office explained that Geek Squad and Best Buy for Business, the in-house consultants for Best Buy (Quote) will suggest Office Live to small business owners looking to build a Web site and establish a domain name for their e-mail accounts.