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A Ventana Research study of 488 companies indicates that a majority of companies plan to implement some type of BI service in the next 12 months.
But a preponderance of those respondents believe they lack expertise in SOA to make those plans a reality.
While 81 percent of respondents said that SOA is important "to some degree" for BI, fully two-thirds said they don't have the right resources to make this happen.
"Companies believe SOA is important for BI and plan to implement BI services across all functional areas of their business within the next year," said Dan Everett, research director for business intelligence at Ventana Research.
That said, "the research [also] reveals a lack of technical understanding in many organizations and an acknowledgment that outside help will be required for initial implementations," noted Everett.
The actual number of companies planning to implement some type of BI application "depends on the different types of BI services," Everett told internetnews.com.
According to the study, 53 percent of companies said they plan to implement query and reporting software, while 40 percent plan to implement analytics and data mining applications.
On the back end, 53 percent plan to implement data source connectivity applications, 47 percent plan to implement data transformation and data integration software and 45 percent are planning on installing data cleansing and data quality tools.
Customer operations (43 percent) and finance (32 percent) are among the top business areas slated for early deployments.
Companies also said they intend to integrate BI with a plethora of other enterprise services, including corporate portals (44 percent); business processes (35 percent); enterprise security services (33 percent); transactional applications (28 percent); search (24 percent); and composite applications (18 percent) -- all within the next 12 months.
That's where the need for SOA really kicks in, as the framework helps companies gather data from applications built on different code bases and then view them in centralized dashboards or reports.
Everett said that respondents already have preconceptions about which vendors are best able to meet their needs.
Vendors, for their part, have taken the hint, making acquisitions and new product announcements to take advantage of this burgeoning demand.
For instance, Cognos recently announced a new application making BI data more accessible to mobile workers.