Google-Microsoft Search Spat Intensifies

Google's claim that Microsoft's Bing search engine is merely aping its own results is prompting a heated argument.


How to Help Your Business Become an AI Early Adopter


Is Microsoft's Bing search engine, so clearly the underdog against Google, merely copying the results of its more popular competitor? Stuart Johnston reports on the imbroglio.

Google alleged this week that Microsoft's Bing search results have recently begun to mirror its own too closely and, after setting a trap, is accusing Bing of aping its results and presenting them as its own.

Microsoft (NASDAQ: MSFT) vehemently denies Google's (NASDAQ: GOOG) allegations. Now, it's become a nasty skirmish of sorts pitting a pair of Microsoft executives against a top Google engineer.

"Our testing has concluded that Bing is copying Google web search results," Google Fellow Amit Singhal said in a statement emailed to InternetNews.com.

The controversy began on Tuesday morning when the blog Search Engine Land reported the results of Google's tests. That afternoon, Singhal posted his accusations on The Official Google blog, along with sample searches from the two competing services, demonstrating what he called "copying" by Microsoft.

Read the rest at Internetnews.

Tags: Google, search, Microsoft, search engine, query

0 Comments (click to add your comment)
Comment and Contribute


(Maximum characters: 1200). You have characters left.



IT Management Daily
Don't miss an article. Subscribe to our newsletter below.

By submitting your information, you agree that datamation.com may send you Datamation offers via email, phone and text message, as well as email offers about other products and services that Datamation believes may be of interest to you. Datamation will process your information in accordance with the Quinstreet Privacy Policy.