HP (Quote, Chart) on Monday introduced its StorageWorks All-in-One (AiO) storage systems family, a new line of data servers that combines iSCSI, SAN, NAS and data protection in one machine to manage Microsoft environments, such as Exchange and SQL Server.
The AiO systems can begin deploying storage on the network after a 7-step installation process that takes roughly 20 minutes, he added.
In another example of AiO use-of-use, customers with minimal IT experience can set up, configure, provision, protect and migrate shared storage for an Exchange mailstore in about 10 clicks, eliminating several more steps that are usually required for such tasks.
"The IP [intellectual property] we've been developing over the last three years is really allowing the IT administrator in the SMB to deploy storage in the context of the application," Baeverstad said.
This simplicity addresses a key pain point SMBs have; IDC said more than 60 percent of SMBs (which typically include 1,000 employees or fewer and have only a handful of IT workers on hand) have shied away from traditional networked storage, because it's too costly and time-consuming to implement.
"It's not that they don't want to invest," said Ovum Summitt analyst Mary Johnston Turner, who hosted a customer panel at the event. "They want to spend their money wisely."
HP believes the first machines in the line will be game-changing alternatives to products from Network Appliance, EMC, Dell and IBM in a lucrative SMB space market IDC believes will top $5.7 billion by 2010.
However, with the AiO line, HP is taking a gamble.
HP is already one of the top players in the SMB space for storage, selling its Modular Smart Array (MSA) storage line with great success.
The price range of the new AiO machines could cannibalize HP's MSA line in some accounts, replacing them with products that are easier to install and less expensive.
Baeverstad said HP is confident this won't happen, noting that there are enough differences between the AiO and MSA lines that will appeal to different customers.
For example, the MSA line boasts an active failover feature; the AiO does not.