Aligning IT & Business Strategies Still Elusive

Even though an effective strategy that aligns IT with business goals is shown to net the bottom line, only 10% of companies are even close to achieving this goal, according to new Deloitte survey.


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Although information technology (IT) executives and corporate business leaders increasingly acknowledge the potential benefits of better aligning IT with business strategy, few have succeeded at making the link.

Ninety-six percent of IT executives surveyed predict a "significant" or "moderate" positive bottom-line impact if an IT strategy were specifically developed to closely align with and support the corporate strategy.

Only 10% of those same respondents, however, report their enterprises have been "extremely successful" in IT and business alignment efforts. Further findings reveal that clearly defined and communicated roles and priorities can significantly improve IT and business alignment.

"We're seeing a change in the economy that is spurring renewed emphasis on growth and the reemergence of technology as a valuable contributor to business strategy and the performance of business operations," said Ann Senn, principal, U.S. Leader of CIO Services and Global Leader of Deloitte Consulting's CIO Advisory Services practice. "But IT departments cannot catch the wave if executives are unable to define the role of technology in the organization and agree on how CIOs should contribute to the organization."


While there is general agreement on the value of information technology within an organization, only a small percentage of respondents report a high degree of success in IT and business alignment efforts.

* Ninety percent predict that a "significant" or "moderate" positive impact could be achieved by their enterprise if IT spending were explicitly planned, and measured against corporate priorities.

* Sixty-five percent of IT executives say "ineffective communication of business strategy and goals between business management and IT management" represents a "significant" or "moderate" challenge.

* Nearly half (49 percent) say the "lack of defined business strategy" is a "significant" or "moderate" challenge.

* Only 10 percent of respondents report their enterprises have been "extremely successful" in strategy alignment efforts. These respondents are five times more likely to say they are "extremely successful" in aligning IT spending priorities with business spending priorities.

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