Thursday, March 28, 2024

Oracle Targeting Niche Applications

Datamation content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

NEW YORK — Oracle is going after the market for in-house software development in an effort to replace corporations’ proprietary systems and offer niche applications built on its middleware lines.

During a meeting with financial analysts Monday, Oracle President Chuck Phillips, citing stats from Forrester Research, said applications for smaller verticals represent approximately 38 percent of its available software market opportunity.

Phillips allowed that major enterprise resource planning (ERP) applications, such as human resource management and supply chain management, have been lucrative for Oracle. But the market opportunities for in-house software development consist of vertical, line-of-business applications that help a company grow and scale.

”These areas are harder to get into, and the barriers to entry are higher but we like that because the investment can yield a higher return,” he said.

”Right now, most of these areas are led by smaller companies, lots of niche companies,” he continued. ”If we can come up ‘willing to buy from you’… That’s where the game will be played and the battle will be fought.”

The strategy underscores Oracle’s efforts to make headway with its Fusion middleware products, which came in part from its acquisitions of technology from PeopleSoft and J.D. Edwards.

This article was first published on internetnews.com. To read the full article, click here.

Subscribe to Data Insider

Learn the latest news and best practices about data science, big data analytics, artificial intelligence, data security, and more.

Similar articles

Get the Free Newsletter!

Subscribe to Data Insider for top news, trends & analysis

Latest Articles