Big Layoffs Part of Intel's Efficiency Push

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Posted September 6, 2006

David Needle

Intel's restructuring announcement today included specifics on its plans to reduce headcount and expenses.

Earlier this year, Intel CEO Paul Otellini said he was on a mission to cut at least $1 billion in expenses from the chip giant's budget, though no major staff cuts were expected at that time.

Today, Intel said it expects to save $2 billion in costs next year and $3 billion in 2008. A big part of the savings is a more aggressive move to cut staff. Intel (Quote, Chart) said its employee population will drop from around 100,000 now, to about 95,000 by the end of this year, and to 92,000 by mid-2007.

The company didn't give out a specific number of how many employees would be laid off, but said the staffing drop would include layoffs, attrition and "previously announced actions." In July, Intel announced it would layoff approximately 1,000 managers worldwide.

Most job reductions this year will occur in management, marketing and information technology functions, Intel said. Intel has also sold some businesses in the past few months, which will add to the cost savings.

Analyst Gordon Haff said he didn't think the streamlining would affect Intel from a competitive standpoint and could even help its marketing effort.

"It's not to say Intel, or AMD for that matter, don't need to do marketing, but at the end of the day a lot of it comes down to how good your chips are," Haff, analyst with Illumintata, told internetnews.com.

"In its day, the 'Inside Inside' program was very effective and disadvantaged AMD, but I think a lot of times Intel has gone too far in programs it thinks can influence end-user behavior."

Haff also said Intel may have come to the realization that too many marketing programs can confuse customers and actually be a barrier to greater sales.

Starting next year, Intel said it expects reductions will be more broadly based as the company looks to improve labor efficiency in manufacturing, improve equipment utilization, eliminate organizational redundancies, and improve product design methods and processes.

In addition, Intel expects to achieve a capital expenditure avoidance of $1 billion by better utilizing manufacturing equipment and space. The company expects that approximately 25 percent of the savings in 2007 will reduce cost of sales, and the rest will reduce operating expenses.

Severance costs will total approximately $200 million, Intel said.

This article was first published on InternetNews.com. To read the full article, click here.

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