The Benefits of Merging BPM and CRM
By Jennifer Schiff | Article Published November 28, 2011
Although a firm's BPM solution often functions separately from its CRM software, combining these two tools makes a good deal of sense, say industry experts.
Tags: CRM, customer relationship management, BPM, business process management
Cloud Computing CRM Buying Guide: Top Players
By Drew Robb | Article Published November 03, 2011
The cloud-based customer relationship management (CRM) sector features sharp competition from all the big names -- SAP, Microsoft, Salesforce, Oracle and many others.
Tags: cloud computing, Cloud, CRM, customer relationship management