Top White Papers and Webcasts

  • For over 80 years, Waxman's responsiveness to customers and suppliers has made the company a leader in developing and distributing innovative specialty plumbing, surface protection, and leak detection and mitigation products. Recently, Microsoft® Office 365 (O365) has become a major asset in keeping Waxman responsive as consolidation and e-commerce reshape the retail marketplace and raise customer expectations for communications and information safeguards. Read this case study to learn how Waxman's …

  • The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions.   This paper explores what customer ''moments of truth'' mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You'll also learn best practices on how customer experience …