OS marketing hoopla
Within the tech space, I'd found that Ubuntu has received a lot more press in recent years than other distributions of Linux. For example, a fair percentage of the time you're reading about Ubuntu, it's being reviewed by someone who's never tried Linux for longer than 15 minutes in their lifetime.
The other half of the time, the Ubuntu ravings in the media are just regurgitating what was written in the updated features list. The entire situation is really sad if you stop to think about it.
At least when writers such as myself rip into it from time to time, the views shared are presented after years of working with the distribution on a full-time basis. Agree or not with my opinions, I've earned the right to formulate my educated view on how Ubuntu works in my daily life.
On the OS X side of the fence, I imagine there are some shared similarities. There are those people who write about what the latest OS X release has to offer and then there are articles pointing out that running OS X requires you to own a Mac.
Both stances on OS X are logical, as both the OS and the hardware come from the same company. But despite the perceived fairness given here, I've found that more so than in years past, OS X receives a greater pass for its own misgivings than Ubuntu.
Understand that this view is simply based on my exposure to the TV media, print ads, online reviews and so forth. Perhaps there are harsher OS X critics out there besides those people with vested interest in Microsoft technologies?
Outside of that possibility, I have yet to discover much fairness when comparing Ubuntu to OS X. Maybe because the two platforms are so different from one another?
My guess is that Ubuntu will see the bulk of its sustained growth in a very different demographic than Apple does with OS X adoption. I suspect that most adopters will use Ubuntu as a stepping stone to get rid of or perhaps expand on their existing Windows PC experience.
For OS X usage, on the other hand, the entire appeal appears to be the "end to end experience." AppleCare, "(InsertAppleNameHere)" type devices that offer a uniform, tightly experience on a heavily controlled platform.
Ubuntu, however, will continue seeing growth in areas where saving money by using existing resources and being in full control over how their operating system works is important. It will not be sought after by those seeking something "new and shiny." And still others users will be trying Ubuntu out of curiosity.
Use what works best for you
Once you get past the "software holy wars" taking place all over the Web, it doesn't take long to realize the only person you need to convince of a particular platform's merits is yourself.
At the risk of sounding too obvious, if OS X meets your needs, fantastic – use it.
However if you have existing PC hardware and would prefer to avoid buying a whole new computing setup, try one of the popular Linux distributions out there. For many of you, this may mean choosing Ubuntu due to its push to attract new non-Linux users. For others, it may be helpful to try a number of different Linux distributions before settling on what best fit your needs.