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Unity began as a netbook desktop, but in Ubuntu 11.04, it became the default desktop. Or, more properly speaking, it became the default shell for GNOME, since, despite all the differences from GNOME 3, Unity is still GNOME behind the scenes.
Drawing largely on interfaces for mobile devices, Unity is intended as a desktop for any hardware platform. It remains in rapid development, and will eventually be available in a 2-D version for those systems that lack hardware acceleration.
Pro
Con
Judging from the reactions I have heard, the release of GNOME 3 and Unity appears to have fragmented the free desktop, with none of the major choices emerging as a clear favorite. However, with the fragmentation occurring mostly in GNOME, I suspect that KDE can now claim to be the most widely used Linux desktop, if anyone is keeping count.
All the same, I doubt that many of the disgruntled GNOME users (however many there happen to be) are switching to KDE. The antipathy between GNOME and KDE users is based mostly on rumors and the fear of something different, so it is unlikely to be changed by any facts or even open-minded experimentation.
Instead, some users are investigating less popular desktops. Xfce in particular seems to have benefited from the fragmentation, but LXDE and Enlightenment seem to be attracting attention, too.
However, if, like most people, you prefer to confine your experimentation to the four major choices, then maybe the pros and cons I've listed will give you some direction, by suggesting which desktop you should try -- or else avoid altogether.
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