Most Facebook users just want to post their thoughts, feelings and personal events to Facebook and have family and friends enjoy them. And they want to see similar posts by their family and friends.
The good news for Facebook is that the Google+ catch-up changes won’t really affect most users in the long run. They’ll acclimate to the new Facebook, and can ignore these new options, for the most part.
However, the changes that transform Facebook into a media platform will be harder to ignore. While many people want to share music, movies and TV shows, I suspect that most people don’t want to be “spammed” with the shares of others.
In fact, apps for sharing content already exist, and they’re generally despised on the service.
While Facebook’s updates feel to many like fixing what ain’t broke, Google+ changes are all about fixing what was definitely broke, or incomplete.
The biggest irony of Google+ was that the search engine giant’s social network had no search. Well, you could search for people, but not post content. So the addition this week of real search was all upside.
Second, Google’s popular Hangouts group video chat feature got some powerful new capabilities, including mobile apps versions and broadcasting. In the near future, users will be able to have an interactive hangout with nine people, while live-broadcasting the conversation to a very large number of people.
Google also enabled live Google Docs sharing, a “Sketchpad” for drawing things that all can see, and screen sharing. The Hangouts are, like Search, all upside and no downside.
Google also opened the service to anyone -- no invitation required. They also rolled out APIs this week, which will enable developers to build on the Google+ platform.
It’s starting to look like a long war, with neither Facebook nor Google backing down, backing off or ceding ground to the other. For the forseeable future, the social wars will be all about Google+ attacking and Facebook defending. And together, they will bury Twitter.
Welcome to the new social web. It’s a bloody battlefield. Like?