SAN FRANCISCO If wireless telecommunications providers don't clean up their act, State legislators may have no choice but to bow to pressure from their constituents to regulate. A panel on wireless regulation here today focused on the tension between consumers' demands and the industry's business models.
The panel, part of the Cellular Telecommunications Industry Association (CTIA) Wireless IT and Entertainment show, held this week in San Francisco, discussed hot topics for the industry. And regulation was the hottest.
The group touched on net neutrality only briefly. Michael Small, CEO of Centennial Communications, acknowledged that the industry had brought scrutiny on itself. "Carriers were trying to arrange data to make it easy to find on the phone. We were trying to simplify it and got into a lot of trouble."
But AT&T insisted network operators needed to be able to prioritize IP traffic on their networks. "All bits are not equal," he said. "One bit is porn, another bit is heart surgery. We have to be able to manage traffic to keep everything flowing."
The biggest issue, according to Joe Atkins, a representative to the Minnesota state legislature, is whether the states should individually regulate wireless telcos. He said that while he'd just as soon keep the door closed on such legislation, the issue of contracts and early termination fees is as important to his constituency as healthcare and transportation. Consumers complain about confusing and onerous contracts that lock them into lousy service.
"People are voting a certain way based on where you stand on wireless issues," he said.
Centennial's Small and Jim Ciccone, AT&T's senior executive vice president for external affairs, made their case against regulation.
"Are we going to be treated as a regulated utility?" Small asked. "Power plant efficiency hasn't improved in 50 years, because we've regulated it at the status quo. You'll hurt America."
Subjecting telcos to 50 different sets of regulations would be too expensive and onerous, and very damaging to the industry, Ciccone said. Furthermore, he said such regulation would ultimately hurt consumers by driving prices up.
"Too often, policy has been put in place where the cost of mandates get hidden from consumers," he said.
For example, the FCC's E911 rules required wireless companies to provide the same kind of location information already available to emergency services personnel when someone makes a 911 call from a landline.
"We understand the importance of being able to locate people and help first responders, but the government assumed the existence of a technology that isn't there," Ciccone said.
Last week, AT&T CEO Randall Stephenson said that regulations are holding back faster broadband access to consumers and have stymied some of the telecom giant's decisions to invest more in infrastructure.
Carriers may feel locked in a competitive death match, but consumers see them as reaping record profits. Today, AT&T reported quarterly income of $3.1 billion, with 14.4 percent growth in wireless revenues over the same quarter a year ago.
But people have come to see cell phone service as a necessity of life, just like water and electricity, said Ron Binz, chairman of the Colorado Public Utilities Commission. "You've created your own problems with your customer service issues, and it's up to you to clean it up. You'll get unwanted incursion into your business from state legislatures if you don't."