SAN FRANCISCO There was no Steve Jobs, but Apple gave the audience at its Worldwide Developer Conference (WWDC) plenty to cheer about with new hardware, news on Mac OS X and, as expected, a new iPhone.
The iPhone 3G has been succeeded by the iPhone 3 GS, with "S" standing for "speed." Phil Schiller, Apple's (NASDAQ: AAPL) vice president of worldwide marketing, touted its improved performance across the board.
"It's the same design as on the outside but new inside," he told the packed crowd in the Moscone Center. "iPhone changed how people think of their phones. It's changed what we can do with a phone, what we can expect while traveling around. It's the first phone both business and consumers can love."
Schiller did not discuss in detail what's changed under the hood. Various Apple blogs had speculated a faster ARM processor was coming, along with the memory capacity increase. This was made official, as the 16GB version of the phone will now sell for $199 with a two-year contract with AT&T. The previous generation iPhone 3G sold for $199 in an 8GB configuration or $299 in a 16GB configuration.
Also, as rumored, Apple announced a new high-capacity phone, the 32GB iPhone 3 GS, which will go for $299. Both iPhone 3 GS models will be in stores in the US, Canada and Western Europe on June 17.
The older iPhone 3G will be cut to $99, with a two-year contract, effective immediately. There was no mention of the 16GB iPhone 3G being cut.
Battery life has been improved somewhat, with up to 12 hours of 2G talk time instead of 10, and 10 hours of video, up from eight. 3G talk time, however, remains five hours.
Scott Forstall, senior vice president of iPhone software at Apple, detailed new features in iPhone OS 3.0, which is also due for release on June 17. Most of what he discussed had been revealed a few months back when Apple released the beta of the 3.0 software development kit (SDK), including features like copy/cut/paste, the landscape keyboard, and MMS support.
He also discussed features like the ability to search the entire phone, through your calendar, music, notes, and e-mail. iTunes will support rental and purchase of movies, TV shows, music videos and audio books. Through the USB connection, you can watch that content on your PC or Macintosh.
A new service for MobileMe users is Find My iPhone. If you lose your phone, it will send a message that pings loudy, even if the phone is in silent mode, to inform anyone who hears it that the phone is lost. If that doesn't work, you can also send a remote wipe command and the phone will be wiped clean.
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