When Sandler Training, a sales and sales management training firm, began investigating BYOD, it did so with an eye towards collaboration. Sandler sought a collaboration platform that would enable their thousands of consultants to access, share and collaborate on a large library of documents, including training resources and internal communications.
Since much of the consulting and training takes place offsite, Sandler Training needed a way to keep all their mobile consultants up to date with the latest training resources. The challenge was passing this information through to mobile devices and tablets while also protecting intellectual property.
Sandler Training adopted the collaboration platform from SkyDox to solve this problem.
Thus far, this sounds like a pretty standard benefit of online collaboration. But once collaboration is extended to the mobile channel, IP theft becomes a much bigger issue, which is why many firms like Sandler avoid going mobile.
However, by assigning folder and document-level access rights in the client workspace, Sandler Training prevents unauthorized third-party downloading or distribution of confidential documents and intellectual property.
The ability to track document access at the page level also allows Sandler Training to determine if and when each document was opened. Moreover, Sandler can begin to see how clients interact with the content. They can see with whom it was shared, and they can observe which pages clients spend the most time on.
In other words, without ever asking for feedback from clients, they can get it, and they can tailor future content in a way that conforms to what clients value and how they share and use the data they value.
Most BYOD-focused vendors (MDM, NAC, collaboration vendors, etc.) won’t try to sell you on using BYOD to better gain insights into customer’s behavior patterns. Perhaps, they should.