10 Things Apple Products Say About Today's Tech Users: Page 5

Once a niche product, Apple has emerged as the powerhouse of personal computing. What does this say about today's computer users?
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5. Simplicity Is Key

Unfortunately, companies across the technology space have felt that the more sophisticated a product can become, the more appealing it would be to customers. But Apple rightly realized that simplicity is really what customers want. Today’s consumers and enterprise users don’t want to wait hours to set up a device and get it running or install boatloads of software just to secure it. Simplicity is king. And Apple’s success is proof of that.

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Tags: mobile, iPhone, iPad, Apple


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