10 Things Apple Products Say About Today's Tech Users: Page 4

Once a niche product, Apple has emerged as the powerhouse of personal computing. What does this say about today's computer users?
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4. The Halo Effect Is Real

There has been a common belief in the technology sector for years that when a person buys one company product, they’ll buy all of the others if they’re satisfied. In the Apple ecosystem, it’s apparent that the Halo Effect is real. Once customers get their hands on one Apple product, they want to buy them all.

NEXT: "Simplicity Is Key"

 


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Tags: mobile, iPhone, iPad, Apple


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