Online Advertising Market Rebounds from 2009 Recession

In the first quarter of 2010, Facebook was the top online display ad publisher, and AT&T was the top advertiser.

comScore: In the first quarter of 2010, Americans viewed 1.1 trillion online display ads. That marks a 15 percent increase from the previous year and sets a record. Revenue from the ads reached an approximate $2.7 billion.

“Following a severe ad recession that began in late 2008 and continued through the first three quarters of 2009, we’ve been seeing a strong resurgence in the online display ad market,” said Jeff Hackett, comScore senior vice president. “The first quarter of 2010 posted strong volume in online display ads, coinciding with increasing expenditure from advertisers and higher CPMs for publishers. This pickup in activity should bode well for the online advertising industry as we move forward in 2010.”

Facebook published the most ads during the period and was responsible for 16.2 percent of all online display ads. Mobile phone companies dominated the list of top advertisers, which included (in order) AT&T, Verizon, Scottrade, Experian and Sprint Nextel.

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