ABI Research: Mobile broadband subscriptions rose 43 percent in 2009 to hit 271 million. In addition, global cellular subscription rates grew 10.4 percent to reach 4.35 billion by the end of 2009.
There is a very real prospect that within the next five to ten years, cellular subscription penetration will pass through 200 percent in a number of developed countries, adds analyst Bhavya Khanna. USB dongles, embedded modems in netbooks, laptops, tablets and consumer electronics will test the definition of mobile cellular subscriber.' Operators will need to evolve to multiple devices per subscription to retain customers.