ABI Research: ABI Researchs North American Business Mobility Vertical Market Analysis shows that the bad economy has affected mobile applications and services in two markedly different ways. Average Revenue Per User (ARPU) for business customers grew 2.5 percent in 2009, while at the same time the total number of business customers decreased by 2.9 percent.
The bad economy accelerated greater use of mobile services by business customers, particularly use of mobile data services. Mobile services increase productivity across all occupations, with field force workers finding the greatest benefit. Assuming the recovery continues, mobile will see even bigger gains in 2010 for both subscribers and ARPUs, said ABI's Dan Shey.