Augmented Reality on the Mobile to Generate $732 million by 2014, Driven by Mobile Apps and Mobile Advertising, according to Juniper Research
While Augmented Reality revenues will reach just $2 million in 2010, they could hit $732 million by 2014.
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Juniper Research: The Augmented Reality (AR) market could jump from $2 million in 2010 to as much as $732 million in 2014, thanks to paid app downloads, subscription-based services, and advertising. AR combines real-world and digital data in ways that are especially attractive to advertisers looking for customers who are nearby. The jump in revenue is expected to parallel a rise in smartphones, such as iPhones and Android-based phones, that are equipped to handle AR.
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