IDC Retail Insights Publishes a Guide to Enabling Immersive Shopping Experiences

This research study examines the key technologies that help enterprises improve customer satisfaction and loyalty.
IDC: Retailers who sell via multiple channels should consider new technologies for helping customers have a better experience with the brand. This report examines the impact of customer-facing technologies, such as digital signage, point-of-sale (POS) systems, self-checkout systems, self-scanning systems, self-service systems/interactive kiosks, mobile interaction/wireless technologies, radio frequency identification (RFID) for consumer-facing applications, and advanced eCommerce platforms/social networks integration.

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