Next Generation Web Content Management: A Comprehensive Assessment of Current Challenges and the Future of WCM
Supporting prospects through the buying cycles requires a dialogue between the company and the prospect, and this dialogue should be highly relevant, timely, and personalized to maximize marketing effectiveness and grow top-line revenue.
Aberdeen: 58% of Best-in-Class companies improved online conversion rates, compared to 6% of Laggards. The average improvement for Best-in-Class companies was 7%.
Best-in-Class companies improved the average time a visitor spent on the website by 4%.
Best-in-Class companies improved the average page views per visitor by 8%, compared to a performance increase of 1% amongst Laggards.