7 Cloud Computing Security Emerging Vendors: Page 3

6. Symplified

What problem do they solve? Companies moving to the cloud are worrying about entrusting data to third-party service providers. Centralizing access control, enforcing security policies, and maintaining a secure audit trail becomes not only time-consuming, but also costly, as these resources are often outside the control of internal IT departments. End users, meanwhile, are burdened with having to re-enter their user IDs as they move from application to application.

What they do: Symplified developed the Symplified Suite, an Identity and Access Management solution that enforces policies on both public and private cloud applications and provides secure audit logs. Their solution unifies user provisioning, access management, authentication, SSO, federated SSO, auditing, compliance and administration. This enables organizations to securely adopt cloud computing without draining IT resources.

Why they’re an up-and-comer? In 2010, Symplified claims that its revenue grew 700 percent year-over-year to reach a multi-million dollar run rate. They surpassed one million licensed users and recently closed a $9.2 million Series B round of VC financing to bring total funding to date to $18.8 million.

7. ThreatMetrix

What problem do they solve? Every business that transacts on the web requires automated fraud prevention in the same way that every business that relies on email requires spam detection. Increasing globalization of fraud, proliferation of compromised identities, spambot-infested PCs and growing e-commerce transaction volumes are driving up the cost of manual reviews. The need for enterprises to expose core business processes to the web to increase customer convenience and reduce costs means that improved automated fraud prevention across all key customer touch points is now a necessity for the our global Internet economy.

Meanwhile, end-users want the flexibility and choice to upload a movie to their tablet, or buy a song on their smart phones without exposing their personal information to threats. Consumers also balk at installing too much device-specific software or hardware just to make a purchase.

The balance between convenience and security has tipped too far to the convenience side, but consumers are reluctant to jump through too many hoops to get what they want.

What they do: ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are malicious or legitimate customers. ThreatMetrix device profiling surpasses browser fingerprinting to identify the device, bypass proxies and detect the use of botnets and scripts, regardless of device used. ThreatMetrix verifies new accounts, authorized payments and transactions and authenticates user logins in real time.

ThreatMetrix’s Cloud-Based Fraud Prevention Platform uses proprietary device identification and verification technologies and shared global transaction intelligence to automate fraud prevention without requiring personally identifiable information.

Why they’re an up-and-comer? As e-commerce proliferates across a variety of industries including social networks, financial services, e-commerce, affiliate marketing and payments, the market for fraud prevention is huge.

ThreatMetrix has over 350+ customers globally. Named customers include Alibris, Expercash, Cashstar, Date.com, CyberSource, EBates, Pagosonline, Playspan, BigCrumbs, BillMyParents, Tapjoy, Online Labels, GoPro, adknowledge, Hot Shot Media, myYearbook, Moneris, ActivIdentity and others.