The business navigation enabled by enterprise resource planning software provides a major competitive boost. How will these applications change in the years ahead? Drew Robb reports.
"Many realize that the only way to make it out of the recession stronger is to fuel top-line growth and sales, and most will do so without hiring too many new sales and customer service reps," said Kimberling. "For this reason, companies will look to CRM applications to help make their existing sales and customer service functions more effective and efficient."
"Companies have reduced their margins of error for missteps during the recession, so they will continue to rely on ERP systems to provide operational data to make more informed decisions," he said. "Look for diagnostics, analytics, and business intelligence applications to gain momentum in the coming year."
Craig Himmelberger, director of marketing for SAP's Business Suite, concurs.
"Access to business information for decision-making purposes is more and more critical and valuable, as will be supporting business analytics to create information out of data," Himmelberger said.
"The big guys are SAP, Oracle and Microsoft," said Kimberling. "But there are a number of up and comers such as Netsuite for smaller organizations, along with Tier II solutions in the SMB space such as Plex, Deacom, Epicor, Syspro and IFS, all examples of very strong and viable solutions."
According to Gartner, the top five vendors in the $20 billion ERP market are SAP, Oracle, Sage, Infor and Microsoft.
Read the rest at eCRMguide.