Windows 7 Might Sell PCs -- or Not

Gloomy PC makers hope consumers open their wallet for Microsoft's next OS.
Posted February 26, 2009

Andy Patrizio

No two recessions are the same, and the shakedown hitting the U.S., indeed the global economy, is very different from the one experienced in 2000-2002. That was a powerful combination of the Silicon Valley getting hit directly from the dot-bomb implosion and the overall U.S. economy shattered by the events on September 11, 2001.

This time, the industries hardest hit are banking and housing, and tech has merely been caught in the blast radius. The lack of credit, draconian decisions by credit card issuers and uncertainty about jobs has people keeping their wallets closed and limiting purchases to the essentials.

Vendors are trying their best to get product moving. The PC sector has taken to cutting prices as much as it can without actually losing money. However, customers are still not motivated. PC sales fell to just 1.1 percent year-over-year growth in the fourth quarter.

So, can the release of Windows 7 get PC sales moving again? Even in prerelease form, Windows 7 has done something remarkable; it's generated real, positive excitement on the blogosphere and Web sites for its stability and performance. There is also some anecdotal evidence that lots of people are willing to buy a Windows 7 machine when it comes out.

Analysts interviewed by are cautiously optimistic the release of Windows 7 can help drive PC sales. The questionable economic situation is a black cloud in everyone's crystal ball, forcing all of them to temper their sentiments.

These sentiments were also impacted by the fact that Microsoft still has not given a release date for Windows 7. It continues to maintain the party line of a January 2010 release date. has learned otherwise, that the company internally has set a target date of June 2009. Judging by the solid condition of the beta and numerous accolades heaped on it, that June target seems increasingly likely.

Outlook: cloudy

The general forecast for Windows 7 looks good. With many consumers and businesses holding off on purchasing new computers because they didn't want Vista, that means there are a lot of aging computers that need to be put out to pasture.

"The big benefit is if they can get Windows 7 done by the holidays, it's another reason to get consumers to buy," said Stephen Baker, vice president of research for NPD Group. "In this environment, that's what everybody needs, a reason to get people back into the marketplace."

Rob Enderle, principal analyst with The Enderle Group, added "There is a lot of aging hardware in the market, particularly in the large business space which is waiting for a trigger. Windows 7 could be that trigger and feedback from companies is that they are optimistically looking forward to driving deployments with it."

Predictions are clouded by the economy, not to mention guessing when Windows 7 will really ship. "It's not the sort of answer I could say 'yes' or 'no' to," said Richard Shim, research manager for IDC's Personal Computing program. "There are significant variables and right now we don't have definitive visibility to say [Windows 7's impact]."

Steve Kleynhans, vice president in the Client Platforms Group at Gartner, was probably the most bearish on the consumer impact. "It is unlikely that an OS on its own won't outweigh consumer concerns about the economy, so we aren't expecting it to have a major impact this year," he said in an e-mail to

Baker also has two cautionary points: the first is that despite the great buzz for Windows 7 on the Internet, the vast majority of consumers have much bigger concerns right now. "This is not on their radar today. Come the end of the year, if this is available, we'll have something to talk about," he said.

Should I stay or should I go?

On the business side, Vista has gotten a big thumbs down, with many companies choosing to wait, or forcing Microsoft to keep extending the availability of Windows XP as a purchase option. But the Vista distaste has given way to economic realities.

"The reality is that the economic situation is causing a lot of companies (both small and large) to slow down their PC replacements and postpone non-essential projects. This is likely to impact corporate Vista deployments significantly – in a negative way," said Kleynhans.

However, Microsoft plans to end support for Windows XP on April 2014, so companies will start to feel some pressure to start migrating their computers from XP to something else and be finished by the middle of 2013.

That would be cutting it close for companies that eschew Vista, which almost half said they would do in one survey. Windows 7 deployments won't start until 2011 because it takes at least a year to get all the pieces lined up, get apps tested, get support from third parties, and so on, said Kleynhans.

This article was first published on

Comment and Contribute


(Maximum characters: 1200). You have characters left.