The company showed off an updated logo for Internet Explorer (IE) 7, the new version of its Internet browser. In Microsoft's IEBlog, Tony Chor, group program manager for the IE team, wrote that the new logo was designed to maintain the familiar branding.
''We considered more radical departures from our current logo, but blue 'e' with the ring is very recognizable and familiar to users, so we elected instead to make more subtle changes,'' he wrote.
The edges of the logo were darkened so it would stand out on a variety of colored backgrounds.
The icon and typography will be used on the versions of IE 7 for Windows XP SP2, Server 2003 SP1 and x64 versions. Windows Vista, the new version of the operating system that was released in beta in July, will have a slightly different look.
This article was first published on internetnews.com.