IBM Rolls Out Storage Option For The Little Guy

Big Blue thinks its latest array will get in back in the race with HP and EMC for the white-hot SMB market.

IBM on Tuesday rolled out a series of new storage products, including the DS3300, an array that includes Internet SCSI (iSCSI) (define) connectivity with simple installation features tailored for the small- and mid-sized business (SMB) market.

Harold Pike, IBM's entry and mid-range disk product marketing manager, said the DS3300 essentially functions as networked storage incorporating both iSCSI and Serial-Attached SCSI (SAS) (define) connections, making life much easier for companies of any size to transition from direct-attached storage (DAS) (define)  configurations to an IP-based storage area network (SAN) (define).

Pike said the DS3300, which is actually IBM's (Quote) third iteration of an iSCSI storage product, represents Big Blue's latest effort to regain market share from HP (Quote) and EMC (Quote), the two vendors that are dominating the low-end storage market with their MSA and AX150 offerings.

"At the entry level, HP has kicked our butts," Pike said in an interview with internetnews.com. "Dell, which sells EMC's AX150, is also doing very well because they're smart. They sell their (storage) stuff with their servers. We're the number one server vendor in the world, so I can only assume they must be selling their storage on our servers. We're going to change that. We want to be number one across all the segments."

IBM, Dell, HP and handful of smaller players including EqualLogic and LeftHand Networks are all scrambling to get their share of the SMB market. Pike said IBM's done a fine job of sewing up the large enterprise storage market but now it must focus on luring companies with less than 1,000 employees into the fold.

This article was first published on InternetNews.com. To read the full article, click here.






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