Likewise, Google started out as a search engine designed as a "lite" alternative to bloated Yahoo and Alta Vista. Besides quality of search results, Google's chief attribute was slimness.
Over time, the company has launched hundreds of products and acquired dozens of companies -- at least 25 of them this year alone. Now, the company has become as bloated and over-sized as Santa Claus himself.
Unlike Santa Claus, however, Google services must be accessed with an all-important password. If you get "locked out" of your account for whatever reason, go ahead and send a note to Google.
You'll get exactly the same response as if you were to write a letter to Santa asking for a pony.
Likewise, Google keeps lists of who's naughty and nice. If your small company, for example, does something on its web pages that Google doesn't like, the company will blacklist you, which means it will remove your site from its index. When potential customers search for a company like yours, they won't find it with a Google search.
For all these reasons, I believe in Santa Claus. Again.
Google sees you when you're sleeping. They know when you're awake. They know when you've been bad or good (so be good for Google's sake!)