There will be winners and losers many companies that have been with us for years or decades will be swallowed up, never to be heard from again. Others will shrink to insignificance.
I think one of the biggest winners coming out the recession will be none other than Microsoft.
For the past few years, Microsoft has been suffering something of a PR dark ages, with fumbles, blunders and legal hassles staining its already battered reputation of the 1990s.
Some of the biggest and worst blunders are very recent. Windows Vista, for example, was a train wreck compounded by Apple's "I'm a Mac, I'm a PC" ad campaign, Microsoft's Mohave Experiment debacle and the more recent Seinfeld ad campaign fiasco.
But if you look at the foundation that Microsoft is building upon, you can see that the company is poised for a spectacular comeback. And what is that foundation? It's Windows 7, the "secret sauce" that Microsoft will use to re-dominate the industry.
There's no question that Windows Vista was a clumsy pig. But testers seem to really love Windows 7. The OS will almost certainly be fast and appealing, stable and fun to use -- and ship this year.
Here's how Microsoft will leverage Windows 7 to dominate:
I think Windows 7 will be very, very lucrative for Microsoft. But there are other factors contributing to Microsoft's coming ascent.
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