Once-loyal and worshipful Apple fans are now calling for boycotts and class-action lawsuits.
Granted, the number of people actually affected is small. But the number of people watching all this with alarm and disappointment at Apple is huge. Every major newspaper, magazine, online publication and mobile-computing blog is covering it, heavily.
|Mike Elgan Columns|
'Getting Things Done' In 60 Seconds
Save 5 Hours a Day, the Geek Way
How an IT Guy Found Job Freedom
6 Rules For A Teflon Mind
And the headlines! "Apple Hoses Its Own Best Customers" (Conde Nast Portfolio); "Why does Apple get a free ride?" (Globe and Mail); "Is Apple in danger of losing its following?" (CNET); "iPhoney? What Is An Apple If It Loses Its Core?" (Huffington Post); "Will Apple's Misstep Give Loyalists Pause?" (Adweek); "iPhone Users now Fear Security Patches, say Analysts" (PC World); "Gizmodo says Don't buy an iPhone" (Guardian Unlimited); "Is Apple on the wrong path?" (Macworld).
So much for Apple's legendary PR and marketing prowess.
Most companies would be afraid to kill its own products out of revenge for failing to obey warranties. Not Apple.
Apple to boot Boot Camp users
Apple offered users a popular beta of its Boot Camp utility, which helps them install and manage Windows installations on Macs (Boot Camp users can choose to boot either Windows or Mac OS).
But the day Mac OS X Leopard ships, Boot Camp turns into a pumpkin. The only way to fully use it is to upgrade to Leopard. Apple wants your money, and wants it NOW.
Most companies would maintain good customer relations by giving users a little time to upgrade. Not Apple.
These are just a few examples of how Apple arrogantly slaps fans and partners in the face. The company also pushes around carrier partner AT&T, content providers in Hollywood, component suppliers, the press, bloggers just about everyone the company depends on for its continued success.
Apples message to the world: Were better than you. We dont need you. And you cant live without us. So just shut up, do what youre told and buy another iPhone.
Are they right?