To address this need Dell has created an impressive design center focused on the Chinese market. But I wonder if one of the core differences for this market isnt design alone but a massive number of choices, and whether any technology vendor from any geography is truly ready to step up to this unique product requirement.
It also partially explains why Apple does poorly in China in that they have the fewest choices in their class and lock their customers into those choices, both of which appear to be incredibly undesirable to Chinese buyers.
However, the Dell Design center is responsible for most of the desktop and mobile products not only for China but emerging markets and global markets. This increasingly means that, for Dell, product design is led from this massively growing Chinese market, given the labor costs and that the vast majority of the parts are built in this region. This collocation should result in better designs China and lower prices for the rest of us.
Studio Hybrid Example
This Studio Hybrid was designed to be skinned, responding to the need for a high degree of uniqueness while maintaining the cost advantages associated with a standard design.
The product is highly configurable up to and including tuners and Blu-Ray support. It has a low carbon footprint and is made largely of recycled or recyclable products. But the big aspect, other than its small size, is that it can be skinned with various colors and various materials including bamboo perhaps one of the most ecologically friendly materials you can build while making a statement that resonates with both the needs of the emerging and the more mature markets.
This product showcases that maybe design isnt a bridge too far and that maybe you can create something that provides for the massive level of unique needs in places like China, and the small size for places where space is a premium like Japan. And, too, with low power for places like the US and the European Union where power conservation and the ecology are increasingly important.
Closing on Green and the Promise of Financial Success
Michael Dell, who is one of the few CEOs who regularly meet and chat with press and analysts one on one, closed with his focus on Green and reiterated his incredible growth in the Asia Pacific region and the emerging markets.
This, he argued, will offset the economic weakness in the western markets. But one thing he did point out was that Dell has saved its customers billions of dollars by the application of green technologies. This is the sustaining power of green in that it doesnt have to be something you do to feel good, conservation saves not only the lives of future generations it conserves the resources of this one and leaves us all with more funds to spend on other things. This financial benefit will, I believe, be the biggest driver of green initiatives for the next few years.
Steve Felice, who Ive known personally for years, is the head of the Asia Pacific region and he closed with his outlook, which remains positive though clearly moderated by recent events. He argued that if there is a region that can offset the overall downturn in the world market it is in Asia Pacific where long term balance of trade benefits have created substantial cash surpluses, and the need to modernize the region remains strong. This is because inflation and related labor costs are going up dramatically in the region which is increasingly looking to technology to contain this cost growth.
In the end this was one of the most powerful presentations about how to take on a market I have ever seen. In a month of bad news it was nice to see a vendor focused not on containing the bad news and layoffs but on creating opportunities and building revenues. It left me wondering what would happen if the US Government took a similar focus.