While other companies can generate a buzz, no company does this better than Apple. In the past year alone weve seen this perpetual motion marketing machine work to sell iPhones, iPods and even the MacBook Air (people who spent good money on that unit really must have their heads jammed real deep into the reality distortion field).
Apple, in short, is a master at playing to the crowds.
But this hype can have a negative side effect. Disappointment. Ive already mentioned how I was disappointed by the reality of the iPhone compared to the hype and I already had a pretty good idea as to what the iPhone was going to be like before Steve Jobs told the world. And Im seeing that disenchantment creep to others.
The MacBook Air has been one product that quite a few people have expressed buyers remorse over although not publically, of course (I find that people are very shy about criticizing Apple products in public).
The what will Apple do next? game is one that anyone can participate in, and there are absolutely no downsides to making a prediction that turns out to be incorrect. So go on, come up with your own wild Apple prediction and join in the fun!