What's Next for Sun?

Can the company cut its way to profitability and prominence, or is it just looking for a graceful exit – and friendly buyer -- at this point.
Posted November 17, 2008

Andy Patrizio

After several months of turmoil, things came to a head at Sun Microsystems with the unpleasant pre-holiday news that around 6,000 people, 15 to 18 percent of its workforce, would be cut in a restructuring plan that the firm hoped would save $700 million to $800 million annually.

The Santa Clara, California-based company declined to comment to InternetNews.com on the specifics of the cuts, such as where they will come and what divisions may be pared down or eliminated.

This has led to inevitable speculation of Sun (NASDAQ: JAVA) being bought, either whole or in pieces. Southeastern Asset Management, one of Sun's largest shareholders, has been increasing its holdings and changed its ownership status to one more actively involved in the company's affairs.

Sun's primary problem has long been attributed to the fact it sells a proprietary RISC (define) chip when the market is moving rapidly to the x86 platform. It is probably all the more frustrating for Sun, as it has a very powerful offering in its UltraSPARC servers, which can outperform x86-based servers, but the last few quarter show fewer and fewer customers are buying.

Sun has offered both AMD Opteron and Intel Xeon-based servers for more than a few years, but the x86 business is only a fraction of its overall sales, and its growth is nowhere near enough to offset losses in SPARC sales.

But it's not just rejection of UltraSPARC, Sun has failed to execute when it needed to, such as the slow move to build on international markets. Sun is heavily dependent on the U.S. market, and the U.S. economy is under severe strain this year. Josh Farina, an analyst with Technology Business Research, said Sun has faltered in its global execution.

"They launched some teams to focus on emerging markets this year, but they are late to it," he told InternetNews.com. "HP and IBM have been in those markets for years and are well entrenched, and they're not going to give that up."

Cutting its way to success?

So can Sun cut its way to success? Yes, says Steven O'Grady, analyst with Redmonk, if it's careful. "If the number were 30 or 40 or 50 percent, then certainly I think the question of being able to adequately carry its products forward would be legitimate, but 18 percent seems achievable to me.

It, as always, depends on where the cuts come from, and what the product impacts are," he said.

Farina said if Sun makes it through 2009, it could be profitable by 2010 even with flat revenue. "I think the cuts are good for Sun, because Sun is shifting more toward being a software company. I think they need to pull back some of the R&D on the hardware side if their focus is going to be software going forward. But at the end of the day, Sun has to do better at execution and growing revenue. You can't keep cutting operations," he said.

CEO Jonathan Schwartz has undertaken a very aggressive software strategy since taking the reigns in 2006, culminating with the $1 billion purchase of MySQL. But that at, and other moves reflecting Sun's embrace of open source software, does not appear to be paying off as yet, nor is making its software available on other platforms than SPARC.

"The story with open source is they get access to a pool of prospective customers they couldn't talk to before, but the benefits from open sourcing and optimizing their software to run on other vendors' hardware isn't materializing.," said Farina.

This article was first published on InternetNews.com. To read the full article, click here.

Tags: open source, Intel, Sun Microsystems, HP, AMD

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