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One of the measures of success is when folks mine your company for good people; one of the measures of continued success is how well you keep those people.
Apple has clearly achieved the first but is known to bleed people, and right now good Apple people can often write their own ticket at another firm. It is amazing that it is often the need for credit for what they have done, rather than money, are the key motivations for why they leave (though they tend to get both).
In the end the dance of learning from a competitor while retaining the things youre already good at is fascinating to watch. Apple DNA is spreading wide and far now and we are just beginning to see the improvements in number of areas. So, if you think about it, the things folks have admired about Apple are starting to migrate into hardware from other vendors, and the only sustaining difference, long term, may be the OS.
The lesson is that winners learn from other winners, losers stop learning. The irony is that the leaders of the market are adapting Apple strategies in order to beat each other, not beat Apple. The best part of this is that this is driving better designs, better service, and better business phones into lines and that means all of us should benefit even if Apple never really gets enterprise sales.