7) Finally, make the best of the ones who just dont get it. Some geeks are beyond remediation. Eventually they will become so embittered or lazy or openly contemptuous that you will have to fire them, but with careful management you can still get a long period of productivity from them first. Keep them technically challenged. Give them toys to play with.
But reward delivery of results. Slap down prima-donna behavior. Try not to let them get the wagons in a circle: dont let a geek clique form. They must respect customers and management, or at least behave like they do. If you are fortunate enough to employ the happy, well-adjusted geek, content to potter away for ever, committed to customer satisfaction, focused on results, then treasure them. We will discuss the care and feeding of geeks in more detail another time.