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Articles in “April 2010” from Datamation Blog

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by David Strom

I spent last week visiting a data center tucked into an anonymous office park in Champaign, Ill. The data center is operated by Amdocs, a company that makes its money doing managed back office applications for telecom companies, such as Sprint, Metro PCS, and others. The visit was part of a general press briefing about what Amdocs is doing, but the term "single point of failure" kept coming up.

If you are going to host apps for telecom vendors, you have to know
what you are doing in terms of providing uptime. You need redundant
everything, from the plug that a router connects to for power to the
backup of the backup diesel generator that has to fire up when you
lose main AC power from the utility.

Actually, the most impressive part of the tour was the empty
"situation rooms" that Amdocs has built. They are empty because there
wasn't any crisis going on - each room is dedicated to a particular
customer and is where the account team gathers when they have a
problem to work on. Think "24" but with far nerdier people. And that
brings up a good point: what is the rest of CTU doing to protect the
other 300 million of us that aren't directly threatened by the current
plot? All the action is happening on the main stage. But I digress.

I started thinking about other IT managers who haven't completely
thought through this issue that I have met down through the years.

There was one manager at a very large financial services firm near
Washington DC that I interviewed a few years ago. Gazillions of
dollars a day pass through its computer networks, and as you might
imagine the firm had three Internet providers - not just two, but
three - to provide connectivity. Each provider had a separate path and
pole for their line from the firm's server room. Well, that sounded
all well and good until the day that a truck collision happened in the
Baltimore Harbor Tunnel - a main north-south artery about 50 miles
away. Trouble was all three of the Internet provider's lines went
through that tunnel and the firm was offline from the Internet until
they got things re-routed. Now they have four Internet providers, and
they got them to share their route maps (try doing this with yours,
and good luck) to make sure there was no single point of failure.

Another time I was helping another firm in Florida upgrade one of its
high-end network servers back in the late 1990s. This was a Tricord
server, which took an ordinary Intel CPU and wrapped it around all
sorts of redundant things: two power supplies, RAID hard drives, two
physical processors, separate memory, and so forth. We had to pull and
replace the network cards from this $40,000 server. This required
powering down the beast and opening it up. Sadly, the one thing that
wasn't redundant was the physical power plug that went from the server
into the wall - and the $25 part that the ordinary plug fit into went
south when we powered the unit down. It took a few white-knuckle hours
to locate a new part and get it over to us before we could bring the
Tricord up again. I bet no one thought that probably the least
sophisticated part in the whole machine was going to fail.

These days, you see lots of gear that have two physical power plugs,
and at Amdocs' data center they have two separate power paths just in
case one goes out. That means taking that path back to a generator and
line conditioning gear too.

Here is a story from my own mistakes, lest you think I am just harping
on my subjects here. Several years ago, I was running this email list
server on a friend's Linux server that was in his California basement.
The friend is one of the original Internet heavyweights, and knows his
systems and has plenty of backups. However, the day came when a lot of
flooding in his area knocked out all of his Internet connections, and
I wasn't able to access my list. Well, I thought I had all sorts of
backup procedures in place and had saved copies of the server list
configuration, so I could bring it up on someone else's server.
However, I had neglected to do one simple task - make a copy of the
names of everyone on my list. Now I do. You would think something this
simple would not have eluded me but you would think wrong.

So single point of failure: it is easier to say than to do. And when
you see what Amdocs had to do to deliver on this maxim, you would be
impressed.

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by David Strom

Ken Auletta writes in this week's New Yorker about the complex world
of eBooks, the iPad, and the relationship among authors, computer
vendors, and book publishers.

He got me thinking of a radical plan to save my favorite bookstores
around the world. To cut to the chase, here it is:

1.  Sell at these three digital book readers, such as iPad, Kindle, and Sony.
2. Sell various add-ons to these readers, including covers, lights,
skins, car power adapters and other stuff.
3. Pre-load these devices with eBook "staff picks" and have the staff
member show off their picks at various times of the week.
4. Beef up store Web sites to sell this gear online as well.

I know, it is probably unworkable, but a bold plan. Indy booksellers
are my trusted advisors to acquire new titles. I confess that I have
gone into these stores looking for new books to read, and sometimes
walked out having bought them on my iPhone at Amazon's Kindle store.
Shame on me! But if they adopt the Strom plan, they will bring me back
in, and not just for the lattes that they don't have.

Out of my five favorite booksellers' (Dolphin Books in my former home
town of Port Washington, NY, Left Bank Books here in St. Louis,
Powell's in Portland, Elliott Bay in Seattle, and City Lights in San
Francisco), only Powell's sells eBooks on their Web site. Dolphin
doesn't even have a Web site. None sell the hardware eReaders or any
accessories. Admittedly, this isn't a very scientific sample.

Yes, Barnes and Noble sells their Nook eReader, and Borders has the
Sony eReader in their stores. They also sell overpriced coffees and
baked goods too. Both chains have some in-store gimmicks to get you
interested in buying some etitles, but they are about as impersonal as
the rest of their miles of aisles. I want to go up to that
multi-pierced bespectacled androgynous 20-something sales clerk that
has plenty of 'tude to tell me what I should be reading next. I want
to hold the hardware in my hot little hands and get the contact rush
that I have visiting that technologic temple, the Apple Store. I want
to develop a relationship with my store, not just shop there for
stuff. And I want them to start making some money so they will still
be around in a few years, unlike record stores and encyclopedia
salesmen and daily newspapers.

All five of my stores have sections in their stores where they display
the titles that the staff recommends and typically a 3.x5 index card
with a handwritten description of why this book made the cut. Let's
get better than that and use digital marketing techniques. Pre-load
the eBooks themselves on the eReaders and let me take them home right
then and there.

Sure, I know this is a pain. You need someone who is a refugee from
the Apple Store, who has some software smarts, who can do the customer
service kinda thing. And the wholesale margins on the hardware are
slim. And you have to carry and stock and deal with returns on
something that costs more than $35. But would you pay a small markup
to get the units with, say, ten titles already to go? But think of the
in-store debates about which device is going to be better for your
situation. Yes, you can go into Best Buy and look at several different
units, but do you really trust their salesperson to sell you anything
other than a TV? (And that might be a stretch too, come to think of
it.)

It is ironic that the three biggest vendors in the eBook space
(Google, Amazon and Apple) are all organizations that are difficult to
nearly impenetrable for authors and the general public, late night
personal emails from Steve Jobs notwithstanding. It is time for some
brave eBook VAR to package my plan for the indy booksellers and
dominate this market niche.

(In interests of full disclosure, I have written three books, two
published. None have made back their advances. Were I to write another
book, I would do it as a self-published eBook first.)


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by David Strom

I was talking to Paul and Dana Gillin about their new book, called the
Joy of Geocaching. I would urge you to buy this book, even if you
aren't interested in the sport. You'll see why in a moment.

Today's column isn't about finding small objects hidden in plain sight
across the landscape. (It is actually more interesting than I make it
sound.) It is about how online relationships can fuel and shape how we
interact with our colleagues in the real world. You know, that
environment that exists outside our desktops?

Our newspapers and Web sites are filled with stories about how the
nature of friendship has become devalued as we go about connecting on
MyLinkFaceSpace et al. But what few have covered is how the online
world creates new kinds of communities, and builds trusted
relationships that carry on in the real world of face-to-face
interaction. And that is where the Gillins' book comes into play. In
it, they tell stories of geocachers and how they have come to enjoy
finding and hiding these objects.

There is one story of a woman who travelled to Toronto on a business
trip with several colleagues. She left them at the airport, and was
picked up by a stranger - with the only thing in common being that
both were cachers. How many of us would climb into a car in another
country with nothing more than exchanging a few emails? That involves
a certain level of trust and comfort that just doesn't happen in the
real world.

Other examples are people that use the Meetup.com site to find people
of similar circumstances. And of course there are the online dating
sites, too. Crowdsourcing is another. I am sure you could think of
other examples.

This use of online connections to prime the pump for a face-to-face
meeting happens more and more frequently because we are doing more
than just sending emails, or friend requests, or linking to others via
online sites. We are sharing a common bond, a series of interests. We
are building an authoritative source of content, context and identity.
And along the way, we start shaping these micro-communities one person
at a time.

Yes, there are people who pride themselves on having thousands of
"friends" or who can connect with celebs and CEOs alike. But that
isn't what today's Internets are all about.

Yes, it takes a village. But increasingly, our villages are formed
online and with hyper-specific interests - not just because we share a
common street block or elementary school classroom of our children.
This is nothing new. The early bulletin board systems were great at
this. But what is new is the potency of these relationships, and how
quickly they can come to fruition.

Sure, I belong to lots of different communities, some based here in
St. Louis, some that include people from all over the world. And my
biggest community is you, the Web Informant reader. Or I hope so. Do
share some of your own online/offline relationship stories with my
readers on strominator.com if you feel so inclined.

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by David Strom

This week's missive is written by Dennis Fowler, one of the members of
the Internet Press Guild (IPG). He tells the story better than I, a
story about how a small community helped its own.

Before the internet, before Windows was a gleam in Bill Gates' eye,
Ross Greenberg pioneered computer anti-virus software. In the mid '80s
his Flu-Shot protected against all 81 viruses loose at the time. It's
impossible to know how many computer users owed the health of their
systems to his work. Ross also became a computer journalist, and in
the '90s, a member of the IPG (www.netpress.org), a non-profit
organization promoting excellence in journalism about the Internet.

Also, for the last two decades he has battled the relentless,
crippling onslaught of Multiple Sclerosis.

But the slow decline in his physical abilities couldn't slow his
active mind. When Ross could no longer type he used voice activation,
dictating articles to his computer, sending them over the internet,
first from his home office in upstate New York, then from Atlanta,
Georgia, where he'd relocated so his wife and caregiver had family
support.

Then, early this year, the marriage crumbled, and he found himself in
a nursing home, confined to a motorized wheelchair, his computer left
behind, without even a phone of his own. While his mind was still
clear, he was cut off from his livelihood, his IPG colleagues, the
internet, the world.

Ross's plight came to the attention of the IPG when, through the
generosity of Rebecca, the home's administrator, he painstakingly
pecked out a brief e-mail, using one finger, to a fellow IPG member,
who passed word along to the Guild.

Naturally the IPG wanted to help. A valued colleague was imprisoned by
circumstance. Could the money be found for at least an inexpensive
laptop computer and an internet connection so Ross could rejoin the
world?

IPG members, many of whom had never met Ross, opened their wallets.
Even those who were themselves struggling with unemployment and a
shrinking market came up with $10 or $25. Within days they'd pledged
more than enough to buy a laptop and get him back online. The nearest
IPG member, an hour and a half north of Atlanta, volunteered to
deliver the system.

Problem solved?

Not exactly.

With his handicaps, Ross needed the muscles and know-how of someone in
the Atlanta area to help him. He needed voice activation software, a
microphone. Even the simple act of slipping a CD into a drive was a
challenge, hooking up cables an impossibility. With no IPG members in
the immediate area, a plea for help went out to the Atlanta PC User's
Group (ATLPCUG), a group of people who'd never heard of the IPG. Who
only knew of Ross from the dark ages of computer history or as a
byline in a magazine.

Despite this they immediately responded. ATLPCUG President Tom Baley
contacted long-time member Al Gruensfelder, President of Atlanta based
Always-Care ? Nursing Service, who agreed to help. Other ATLPCUG
members took up a collection at their March meeting and offered
hardware for the project.

Wisely, the first thing Gruensfelder did was vist Ross. A laptop, it
turned out, wasn't the best solution. Instead Gruensfelder offered to
retrieve Ross's massive, fully equipped but inoperative desktop
system. Still recovering from back surgery, with the help of Ross's
son, Al wrestled it into his van and took it to Frontech Computer
Inc., a business his company had worked with for twenty years.

Frontech's owner, Charley Jin, donated company workspace and labor by
Kevin Capossere, Frontech's Technical Manager. Campossere had to
virtually rebuild the system to get it running again, wrestling with a
major operating system upgrade, replacing damaged hardware. The money
donated by IPG and ATLPCUG members was used to replace parts, upgrade
software, purchase a table to hold the system and subscribe to CLEAR
Wireless for the Internet connection.

By late March, after countless trips by a tireless Al Gruensfelder
between various stores, Frontech and the home, punctuated with
imprecations to the digital gods, Ross Greenberg had his workstation,
on a two foot by four foot CostCo table raised on blocks to
accommodate his motorized wheelchair. He had an internet connection, a
new printer, a 24" monitor, and a new friend named Al. Three days
later he dictated an e-mail to the IPG. Ross was back!

Thanks to the efforts of a lot of good people, and donations from
across the country, Ross Greenberg is again active in cyberspace, the
internet extending his mind's reach far beyond the walls of his
nursing home room. Now he is working with other nursing home residents
to bring them in touch with friends and relatives via the internet.

Proving once again what a powerful force computers, the internet and
friends from around the world can be in drawing people together,
enabling the disabled who can, in turn reach out to help others.

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