The recent Barron's magazine cover story,
Sky's the Limit, reports on the headlong rush among tech companies to get into cloud computing. The concept of the cloud, once limited to IT geeks, has become so fashionable that every last tech firm is now a
cloud vendor -- or at least they play one on the Internet.
"If you don't have a 'cloud story,' you better get one."
Goodness, that's a definitive statement. Apparently it's no longer enough to provide best-of-breed tech service. Now you have to do it remotely over the Internet. Bulking up your own in-house data center is just so 2006.
How about this gem from the Barron's piece: "'The notion of cloud is a technology architecture that cuts across every tech sub-sector,' says David Readerman, a senior investment analyst with Denver-based Marsico Capital Management."
You know you're in trouble when a financial analysts is really sure about anything.
All the chest thumping prompts the question: Has cloud computing jumped the shark? Like, say, American Idol after Paula Abdul, or the final season of Love Boat? Has the cloud finally become so saturated, so mindlessly over-hyped, that it's doomed to spiral down into wretched excess?
Soon, will every last PC box be stamped "cloud capable"? Finally, will even pizza delivery be touted as cloud-based, because the pie is made by a third party and sent from a remote location?
Leading the pushback is skeptic Larry Ellison, Oracle CEO, who Barron's quotes as unloading this torrent of sarcasm in an analyst's meeting: Cloud computing "is the future of all computing, but more impressively, it is the present of all computing and the past of all computing...Everything is cloud computing."
Wow, and I thought I was smart-aleck.
Alas, now even Oracle is making joyful noises about the cloud. The database titan touts its
Cloud Computing Center and has launched a new, semi-comprehensible acronym: OaaS, Oracle as a Service. (Seriously? OaaS? Someone suggested that in a meeting, and no one giggled?)
Funny thing is, even amid all the hype, cloud computing is still -- still -- getting bigger. Its trend line is clearly headed upward. As Barron's makes clear, the numbers speak remarkably loud:
"Gartner predicts that the overall cloud-services market will grow from $70.8 billion in 2010 to $88.8 billion in 2011, a roughly 25% gain, even as technology generally struggles to find new areas for expansion."
Wow -- 25 percent in a year? In a down economy? Where do I sign up?
Gartner analyst
Tom Bittman -- a leading voice -- forecasts that the U.S. government will be a voracious consumer of private-cloud computing, spending as much as $43 billion on IT plumbing over the next three years. That's serious cash even by government standards.
So someday, perhaps, cloud computing will jump the shark. But that day is not yet visible on the horizon.
James Maguire is senior managing editor of Internet.com's IT Management channel.