The new iPhone marked an important shift in the company's relationship with software programmers. The first iPhone didn't let outsiders write legitimate software for the device, though hackers did so anyway. Apple reversed course with the 3G and gave outside programmers tools to build iPhone applications and sell them on iTunes.
But developers, too, are irked by Apple's secrecy and limits on the kind of programs they can design. ...Apple has kept developers in the dark as to why some applications are rejected or, in rare cases, removed from the iTunes store without warning or explanation.
Here's the part I love:
DoApp, a small mobile-software company in Minneapolis, Minnesota, said it took two months for Apple to review and ultimately reject its 99-cent whoopie cushion application. Wade Beavers, DoApp's vice president of strategy, said Apple had never hinted that a program that mimics bodily functions would be considered inappropriate.
First, while news of Apple's rejection of the whoopie cushion no doubt will disappoint 12-year-old boys everywhere, I'm struck by the fact that it took two months for Apple's review. My guess is this app was at the bottom of huge pile and the actual decision took about five seconds, but who knows?
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