American poet and
That's So Raven guest star Maya Angelou once said, "I long, as does every human being, to be at home wherever I find myself."
Angelou may be close to achieving this dream, at least in cyberspace. According to the
2008 Digital Outlook Report by online marketing firm Avenue A Razorfish, the very premise of a web site home page is evolving:
Search, social networks, blogs, and RSS (among a host of other online sources) are driving more and more users deep into todays Web properties. Now, the majority of consumers bypass a sites home page completely.
Every page is now a home page, each of which will have a wider reach, a lasting shelf life, and the ability to attract a new audience like never before.
There's a lot of interesting data for e-marketers in the Avenue A Razorfish report (posted online by Apple veteran and venture capitalist
Guy Kawasaki). For IT pros, here's the main takeaway: Tempting though it may be to get sidetracked on Web 2.0 tricks and theatrics, "it's data and analytics that will be at the heart of the most successful digital businesses."
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