Maybe there's something about the retail business -- both online and bricks and mortar -- I just don't understand. But in all of the coverage about the iPhone, there's one question I haven't seen addressed: Why did Apple release the tremendously hyped multimedia digital cell phone over the weekend before the Fourth of July?
That strikes me as a counter-intuitive marketing decision. A bad quarterly report (or a presidential commutation) I could understand, but launching a product at the beginning of the summer vacation season, and right before a major holiday?
Maybe the argument is that the iPhone launch wouldn't be competing with as much other news in the summer. However, I see it working another way: Since neither the media nor media consumers are fully engaged in the slow summer months, there's that much less buzz.
The iPhone would be a hit anyway, no matter when it was released. But for a company known for its pure showmanship, Apple seems to have opted for what is, calendar-wise, an off-Broadway debut.
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