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More articles by Rob Enderle

Yahoo vs. HP: Turn Around Efforts by the Numbers
By Rob Enderle | Data Center Article Published February 9, 2012
Both companies face big challenges. Which one is better equipped to improve its position?
Partner Focus: IBM Moves to Solidify Advantage
By Rob Enderle | Data Center Article Published January 24, 2012
No company with an enterprise focus can operate effectively without partners, a fact that IBM appears to clearly understand.
Harris Does What Google Didn't: Secure Cloud Services
By Rob Enderle | Cloud Article Published December 28, 2011
A tech pundit discusses the importance of using the right building blocks in a cloud computing deployment.
Meg Whitman and HP: Most Likely to Succeed
By Rob Enderle | Data Center Article Published December 14, 2011
After a run of unsuccessful CEOs, Meg Whitman appears poised to greatly boost HP’s fortunes.
Gartner Server Numbers Tell an Interesting Story
By Rob Enderle | Data Center Article Published November 30, 2011
The recent horse race between IBM, HP, Dell, Oracle and Lenovo reveals larger industry trends.
Apple and the Danger of the Corporate Market
By Rob Enderle | Data Center Article Published November 16, 2011
Apple is gaining presence in the enterprise despite its historic disdain for marketing to the workplace. Can it survive its success?
Apple vs. IBM on CEO Succession
By Rob Enderle | Columns Article Published November 1, 2011
With Rometty, IBM has chosen a winner, as Apple's CEO succession raises questions.  
First Blush: Meg Whitman Could be Great for HP
By Rob Enderle | Features Article Published October 13, 2011
The stakes are high for HP's new CEO. Will she be able to avoid the missteps of her predecessors?
Microsoft vs. Apple vs. Google: Inside the Battle Royale
By Rob Enderle | Features Article Published September 20, 2011
An inside look at the titanic competition that is shaping the future of technology.
A Tale of Two Tech CEOs: Carol Bartz and Steve Jobs
By Rob Enderle | Features Article Published September 8, 2011
Not all executives are equally adept at the difficult task of turning around an ailing technology company.
The HP/Palm Lesson: Integration Mergers Should be Avoided
By Rob Enderle | Data Center Article Published August 24, 2011
Merging tech firms is often a recipe for failure, as an overview of many recent mergers demonstrates. Yet there are strategies that succeed.
HP's Not So Secret Plan to Make Cisco Extinct
By Rob Enderle | Networks Article Published August 16, 2011
HP's plans for an optical switch product may offer Cisco a major competitive challenge.
Microsoft Office on Android: The Best 2011 Response to the iPad
By Rob Enderle | Mobile/Wireless Article Published July 26, 2011
Perhaps Microsoft and Google should partner to challenge their common competitive foe, Apple.
EMC and IBM Take Different Roads to Attack Oracle (With Music)
By Rob Enderle | Data Storage Article Published July 12, 2011
A tech pundit opines that EMC and IBM each see a path to grabbing market share from Oracle.
Dell's Formula for Success
By Rob Enderle | Columns Article Published June 29, 2011
Instead of attempting to emulate other tech vendors, Dell found its own way toward market success.
AMD Takes a Page from Apple to launch Llano
By Rob Enderle | Data Storage Article Published June 15, 2011
AMD pulls off an unlikely feat -- a product launch worthy of Apple.
Intel and Microsoft Beg to Differ With Apple and Google on Post PC Era
By Rob Enderle |  Article Published June 3, 2011
Given the potential synergy between Intel and Microsoft, the iPad may not be remembered as this era’s dominant product after all.
Dell's Success vs. Microsoft's and Google's Shared Problem
By Rob Enderle |  Article Published May 19, 2011
Dell’s recent success suggests it’s on the upswing, while Google and Microsoft have suffered some product fumbles.
Dell's Strategy: Embracing Cloud, Consumerization of IT
By Rob Enderle |  Article Published May 4, 2011
The hardware maker is undergoing something of a personality shift, reflecting larger changes in the tech industry.
Amazon: Stormy Cloud Warning
By Rob Enderle |  Article Published April 22, 2011
Amazon’s cloud computing outage demonstrates that failover solutions aren’t optional.
Google Under Larry Page: the Next Apple, or Next Yahoo?
By Rob Enderle |  Article Published April 6, 2011
As Larry Page takes the reins at Google, is the search giant headed for greater glory or a dim future?
The Case Against Android
By Rob Enderle |  Article Published March 23, 2011
With dozens of Android-related lawsuits pending, one tech pundit opines that the problem is that Android is actually a set of services, not an operating system.
The Alternative iPad by Panasonic: Avoiding "Me Too"
By Rob Enderle |  Article Published March 9, 2011
Instead of competing directing with the iPad, the Panasonic BizPad targets different markets.
Dell's Windows 7 Tablet: The Only Chance Against iPad?
By Rob Enderle |  Article Published February 9, 2011
The only way to compete against Apple is to flank the iPad maker with a product they have to chase.
Dell's Windows 7 Tablet: Top iPad Competitor?
By Rob Enderle |  Article Published February 9, 2011
The only way to compete against Apple is to flank the iPad maker with a product it has to chase.
2015 and the Next Enterprise Software-Hardware Client
By Rob Enderle |  Article Published January 27, 2011
What combination of device and operating system will emerge victorious from the current crowded field?
CEO Search: What AMD Needs
By Rob Enderle |  Article Published January 12, 2011
With Dirk Meyer out as CEO, AMD needs someone who understands emerging opportunities in the smartphone-tablet market.
Big Tech Gambles of 2011: Apple, Microsoft, AMD, IBM, and More
By Rob Enderle |  Article Published January 4, 2011
Many big tech companies have set their sights on ambitious goals for the year ahead.
Yahoo Does Layoffs, Should its CEO be First?
By Rob Enderle |  Article Published December 15, 2010
A tech analysts opines that management and true leadership are very different things.
9 Tech Companies That Achieved Excellence in 2010
By Rob Enderle |  Article Published December 1, 2010
A technology analyst discusses trends and products that lead the way this past year.
How to Protect Against Vendor Lock-In
By Rob Enderle |  Article Published November 18, 2010
When a vendor has a contract for virtually all your infrastructure in one area, they can exert an uncomfortable amount of control.
HP Launches "Instant-On Enterprise": Devil's in the Details
By Rob Enderle |  Article Published November 2, 2010
In a sign of the times, HP’s strategy addresses IT’s need to both maintain legacy hardware-software and leverage opportunities from Cloud Computing.
Cloud Wars: Microsoft Office 365 Takes the Battle to Google
By Rob Enderle |  Article Published October 21, 2010
One expert opines that Microsoft’s Office 365, its hosted software in the cloud initiative, is gaining momentum against the popularity of Google Apps.
HP Board Revisits Dramatic Change
By Rob Enderle |  Article Published October 5, 2010
A perspective on the relationship between CEOs and their boards, focusing on Carly Fiorina and Mark Hurd.
NVIDIA GPU Tech Conference: It's New and Fast
By Rob Enderle |  Article Published September 23, 2010
The new computing technology on display at the NVIDIA Conference includes life saving and revenue enhancing advances.
Why Mark Hurd is a Bad Match for Oracle
By Rob Enderle |  Article Published September 9, 2010
As a turnaround CEO, Hurd could be unmatched, but he would not be the best choice if you wanted to build a company rather than sell one.
HP's New CEO Needs to Be a Warrior with a Heart and a Sidekick
By Rob Enderle |  Article Published August 26, 2010
As HP looks to replace Mark Hurd, the firm needs a leader who can face its many new competitive battles -- and that person will need some help.
Mark Hurd's Termination a Warning to Other Executives
By Rob Enderle |  Article Published August 10, 2010
In the Internet age, privacy is a scarce commodity and even the appearance of impropriety can be a major problem.
IBM's Reorganization: Bad News for Oracle
By Rob Enderle |  Article Published July 29, 2010
IBM’s new structural emphasis on software makes the company closer to reaching its true potential than it has been in decades.
Learning from Microsoft: Why Bill Gates Can Never Return
By Rob Enderle |  Article Published July 14, 2010
Sometimes you have to realize that the adults won’t come back and save you because it is up to you this time.
Reinventing Dell One Executive at a Time
By Rob Enderle |  Article Published June 30, 2010
An industry analyst opines that sometimes it’s the things you didn’t know about a company that redefine it in ways you couldn’t have imagined.
How the EU Commission Made Microsoft Stronger
By Rob Enderle |  Article Published June 16, 2010
By forcing Microsoft to improve application documentation, the EU Commission gave the software giant a competitive advantage.
iPad vs. Microsoft Tablet: Microsoft Mistakes and the Future PC
By Rob Enderle |  Article Published June 3, 2010
Understanding why Apple succeeded where Microsoft has so far failed reveals some interesting truths about consumers’ and businesses’ willingness to change.
Why IBM, Microsoft and SAP Like Oracle's Apple Strategy With Sun
By Rob Enderle |  Article Published May 19, 2010
As the IT vendors move toward a vertical focus, Oracle is shifting its strategy in ways reminiscent of IBM and Apple. Will the software titan succeed?
Michael Capellas and EMC/Cisco/VMware's Ambitious Partnership
By Rob Enderle |  Article Published May 7, 2010
The joint initiative, targeting virtualization and cloud computing in the data center, gains credibility based on the leadership of Michael Capellas.
Will Apple Buy AMD?
By Rob Enderle |  Article Published April 22, 2010
The smartphone and PC market’s trend toward vertical integration could prompt Apple to snap up AMD.
Does the Internet Need a 'No Jerk' Rule?
By Rob Enderle |  Article Published April 8, 2010
It’s well past time for there to be rules about abusive Internet commenting. But until then we may want to craft policies that keep these jerks out of our companies and off our Web sites.
Could David Roman Enable Lenovo to Rival Apple?
By Rob Enderle |  Article Published March 24, 2010
With fresh talent at Lenovo, the scrappy PC maker just might challenge Apple. Yet there are important caveats.
How the HP Tablet Could Conquer the Apple iPad
By Rob Enderle |  Article Published March 9, 2010
Industry opinion favors the iPad, yet HP’s tablet could be a contender on price and display, among other factors.
Do Palm's Struggles Forecast Apple's Post Jobs Decline?
By Rob Enderle |  Article Published February 26, 2010
Steve Jobs is unique in the market but his skills likely won’t remain in Apple when he leaves. What's next for Apple?
The World According to Intel
By Rob Enderle |  Article Published February 10, 2010
A report from the annual Intel analysts’ event, with notes on various executives' presentations, suggests that the firm is in good competitive shape going forward.
Learning from Steve Jobs's Success
By Rob Enderle |  Article Published January 27, 2010
Apple, as an aging company, still is taking necessary risks to assure its future.
CES and the Death of the PC
By Rob Enderle |  Article Published January 12, 2010
The recent Consumer Electronics Show heralded the end of an era, as a profusion of handhelds – Smartphones to Slates – pushed bulky PCs from dominance.
2010: The Year and Decade of the Cloud
By Rob Enderle |  Article Published December 30, 2009
With players ranging from Apple to Google to EMC to IBM to Microsoft, the competition for the Cloud will be interesting.
The Problem with Steve Jobs' CEO of the Decade Award
By Rob Enderle |  Article Published December 17, 2009
One industry observer suggests that the CEO of the Decade aware should have gone to a leader who has not only taken care of the company but also taken extra steps to make the world a better place.
Is the Enterprise Google's Little Bighorn?
By Rob Enderle |  Article Published December 1, 2009
Success in the enterprise IT market isn’t about having the best product or even the cheapest product. It’s about truly understanding enterprise clients. Does Google get the enterprise?
Why Your Vendor Doesn't Care About You
By Rob Enderle |  Article Published November 20, 2009
It is our extreme focus on getting the lowest price rather than the best experience that has resulted in the bad customer experiences we often get.
In Defense of Steve Ballmer
By Rob Enderle |  Article Published November 3, 2009
An industry observer rebuts a recent opinion piece in Newsweek calling Ballmer’s tenure a “lost decade” for Microsoft.
Windows 7 Survey: Apple Will Miss Vista
By Rob Enderle |  Article Published October 21, 2009
A survey suggests a relatively rapid deployment of Windows 7 over the near term future.
Video Conferencing: Why Isn't It More Successful?
By Rob Enderle |  Article Published October 6, 2009
For video conferencing to be successful it needs to embrace social networking and foster higher quality personal interaction.
HP, Intel, Greenpeace and Saving the Planet
By Rob Enderle |  Article Published September 22, 2009
The technology industry and environmentalists don’t always see eye to eye on all issues.
Should Employees Use Their Own PCs?
By Rob Enderle |  Article Published September 9, 2009
The trend toward employee ownership of PCs could provide benefits to both the employees and strapped IT organizations, if monitored properly.
Snow Leopard vs. Windows 7: A Marketing Battle Royal
By Rob Enderle |  Article Published August 26, 2009
Expect a significant market share toward Mac unless Microsoft can shift promptly to the attack.
How Apple is Causing the Death and Rebirth of the PC
By Rob Enderle |  Article Published August 12, 2009
Inspired by Apple, the Microsoft stores will offer a unified hardware-software product, greatly changing the PC market – and also impacting the enterprise market.
How IBM and Apple are Kicking Google's and Microsoft's Butt
By Rob Enderle |  Article Published July 28, 2009
A look inside the value of focus in the tech market – and how costly it is to lose it.
Can Social Media Help Discover Customer Preferences?
By Rob Enderle |  Article Published July 16, 2009
A 15-year-old writes a report about online media that shocks the financial industry. Why were his comments so surprising?
How Google will Fumble Chrome OS
By Rob Enderle |  Article Published July 9, 2009
PC makers are eagerly greeting a Windows alternative, yet Google’s arrogance and lack of execution will ultimately hamper the Chrome OS.
Can Dell's Web Gadget Beat the iPhone?
By Rob Enderle |  Article Published July 2, 2009
Dell has a serious chance, but given the history of failed attempts on Apple’s crown, the odds favor Apple.
IBM's Revenge on Sun and Microsoft's Brush with Reality
By Rob Enderle |  Article Published June 18, 2009
Could IBM be the biggest beneficiary of Oracle’s acquisition of Sun? Plus: a poor review for Microsoft’s Web-based reality TV show.
Tech Follies: Laptop Batteries, Netbooks, and Investor Funny Money
By Rob Enderle |  Article Published June 4, 2009
A veteran industry analyst points out some of the follies in today's tech world.
EMC, Google, and the Enterprise Market
By Rob Enderle |  Article Published May 21, 2009
In the view of one industry analyst, EMC has a clear advantage over Google in the enterprise market.
Does Apple Have PC Envy? (or Netbook Envy?)
By Rob Enderle |  Article Published May 5, 2009
Apple's excess focus on Microsoft is causing the company to lose ground even as Google is ramping up to undermine Apple on the way to its ultimate goal of displacing Microsoft.
How Oracle-Sun Could Use Google to Become New IBM
By Rob Enderle |  Article Published April 27, 2009
Google would own the user, Oracle would own IT, and both would embrace a heavily subsidized hardware model that would be nearly impossible for Microsoft to counter.
Inside Intel's Top Secret Lab
By Rob Enderle |  Article Published April 8, 2009
Three Intel initiatives, Confrontational Computing, Energy Aware Network Proxy, and CloneCloud, could significantly change the tech landscape.
Jobs, Wozniak, and Obama: Saints and Dreamers
By Rob Enderle |  Article Published March 25, 2009
A reflection on how various public figures are dealing with the current economic downturn.