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Case Study: Cummins' Password Is Savings By Gavin McCormick | Article Published August 29, 2001 When companies look to cut $1 million from their IT budgets, they might first consider delaying a hardware or software purchase. But here's a potential cash saver that IT managers might have overlooked: passwords. Case Study: Microsoft Turns To Survey Specialist For MSN Data Tool By Gavin McCormick | Article Published August 1, 2001 Software giant Microsoft went outside the programmer-packed walls of Redmond to satisfy its need for MSN survey software. Datamation Managing Editor Gavin McCormick explains why in this case study. Case Study: BellSouth Online Survey Rings Up Results By Gavin McCormick | Article Published July 20, 2001 The Atlanta telecom giant, hoping to drive help requests from phone lines to online, wanted to create a survey to see how well it was handling Web and e-mail requests. So why did it reject dedicated online survey companies in favor a Silicon Valley startup with a database system that automates all manner of Web processes, from sales force automation to CRM? Case Study: Using Web Cams To Sell Toasters By Gavin McCormick | Article Published July 13, 2001 While teleconferences have been the force driving corporate online video applications, an Illinois company is using the technology to help hawk grills and toothbrushes at its retail Web site. Could it help other businesses, too? Case Study: CRM Helps NFL Score Online With Fans By Gavin McCormick | Article Published June 18, 2001 The National Football League has very few "customers," per se, since it sells almost nothing directly to its fans. But that hasn't stopped American sports' most powerful organization from creating a successful customer relationship management campaign, with the help of e-mail marketing firm eDialog. Dizzying Days for Security Outsourcers By Gavin McCormick | Article Published June 8, 2001 Outsourcing network security is a fast-growing trend, and the sector developing to manage all security functions for businesses is undergoing tremendous change -- both positive and negative. IT Spending Slowing, Not Stopping By Gavin McCormick | Article Published May 24, 2001 Yes, the slowing economy has forced many IT managers to scale back budgets this year. But a series of surveys shows that corporate spending on info technology is still increasing, albeit at a slower rate and with an eye toward ROI. |
